Monday, June 1, 2009


When I saw the Diamond Shreddies print ad last year I was so impressed with its simplistic brilliance that I had to phone a friend and tell him about it. I love seeing companies use humour and intelligence in their marketing, to the point that I will go out of my way to purchase their product. 

Conversely, when I see badvertising it makes me angry and upset and committed to boycotting the offending company. And don't tell me I should be blaming the ad agency that the company hired to do their advertising. You know when it comes down to it Bell said yes to those ridiculous "er" ads and that the CEO of Koodo gave the go-ahead for those creepy cartoon people.

I'm boycotting the movie The Hangover, not just because the trailer makes it look painfully unfunny, but because of print ads like this:

This is a perfect example of badvertising. We have a picture of a man who we know, because of the title of the movie, has woken up the night after getting really drunk only to find that he is missing a tooth. Having dumb stuff happen to you while drunk is neither funny nor original, so I'm already bored. Then, and this is what really killed this print ad for me, they write Am I missing a tooth? below the picture. Really? Did I need you to write that? Now I'm offended because you clearly think I'm stupid. I'm standing in a stuffy subway car, surrounded by sweaty, angry people and the last thing I need is to be insulted by your ad. 

If we must endure this constant inundation of advertising in our lives, I demand of it one of three things: 

1) I am made to laugh;
2) I am made to feel clever;
3) I am made to care.

If you're not going to accomplish any of those things, I'm not going to buy your product. Even if I have to live on nothing but Shreddies for the rest of my life. 


PS said...

You know I would never - NEVER - argue with you.

So, right off the bat, let me say: you're right.

You can see all of the badvertisements (posterrors?) here:

However...I would like to point out that these are all clearly lines from the movie spoken - usually but not always - by the person pictured. That makes it SOMEWHAT less retarded than if the ad company had simply added them.

As I believe I have mentioned, this ad reminds me of the 40 Year Old Virgin poster where we see Steve Carell against a spotlit single-colour backdrop. I hated that picture for some reason. It has somehow become a standard these days, probably because those advertising douchebags liked the movie so much. Or they think that's "bank".

Can we go see Terminator Salvation now?

pageslap said...

yes, a terrible poster campaign. but! ed helms! and zach galifianakos! and i love them both with all my parts! so i am totes going to see this movie. but i will continue to avert my disgusted gaze from these crapy ads. i'm just saying.

Alison Jutzi said...

I understand, pageslap. If this movie starred Tina Fey and Amy Sedaris, I'd go see it too.

As for you, PS: thank you for not arguing with me. It was the healthy choice. ;)