Women's Tennis is SEXY!

How does a person think of a really sexist idea for an ad, and then present it to a bunch of people in a board room without any of them pointing out that it's outrageously sexist, and how is it subsequently presented to the client who has hired them to create the ad without anyone in that boardroom saying, "Wait a second, everyone, don't you think maybe this is a bit yucky? No, nobody? Okay, cool. Pass the sandwiches. Ooh, is that olive tapenade?"